There was a time when non-profits were noticeably absent from social media. The non-profit scene has been traditionally slower at utilizing new platforms and engaging with social media; this has been especially true for smaller non-profits. Those of us in the field know that fostering change in regards to our use of technology and marketing strategies can often fall backseat to our daily concerns with service delivery. Developing and utilizing social media platforms was previously viewed as too costly and only in the past few years have non-profits of all sizes realized the actual cost effectiveness and benefits available.
The past few years have seen a significant increase in the presence of the non-profit industry on various social media platforms. Non-profits internationally have been utilizing new and exciting marketing strategies with social media platforms and have been extremely successful in promoting awareness of their organizations and causes. Hugely successful campaigns like #SFBatKid, #ALSIceBucketChallenge and the recent local #CHHSLetsTalk have shown that the general public is excited to engage with these groups and to support their campaign endeavors on social media. These tools have enhanced this sector’s ability to have a more public and far reaching presence than ever before, with significant impact being made for important causes.
CAES is excited to utilize our social media accounts to connect with business owners, community members, and other service providers. These tools allow us to better promote our services to the community, to connect with others passionate about inclusive employment, and to be inspired by the innovative work that others are doing both locally and internationally. We love hearing your feedback and encourage you to share your comments and stories with us on Facebook, Twitter, LinkedIn, and Storify.
For those service providers who are looking to build their capacity in branding and social media platforms, CAES will be presenting on ‘Branding and Engagement’ at the CASE Conference in Victoria on June 2, 2015.